All of the event planning and management all boils down to one thing: inviting guests and have them come to the party. You can do that with the use of marketing, but how can you exhaust your options in a way that will surely make your guests go to your event?
In this article, I will go over some tips for holding a highly-successful marketing event:
1. Use Your Website
A company nowadays always have a website and that is actually a good place to start. Begin by creating a promotional page that will highlight everything about the upcoming marketing event.
In this page, you should do the following:
a) A brief description of the event. Make sure that it is short and compelling.
b) Use pictures and videos so that people will know what to expect.
c) Add a prominent call-to-action button so that people will be more engaged and sign up for the event.
2. Send Them Pre-Event Invites
If you do not have your own company email list, you can start by sending pre-event invites to your friends, family, and even corporate partners. Ask them to share the event so that their peers can join in on the fun as well.
Some things you need to take note of are:
a) Start by putting a catchy and attention-grabbing title.
b) People are more likely to look at their emails on a weekend, so be sure to send it in the early Saturday morning.
c) If people have made good comments about a similar event in the past, you can add it as part of a social proof to help convince them to go.
d) It is okay to send the invitation a few times. Just make sure that you do not
overdo it or email systems will deem your message as a Spam.
3. Make Use of Social Media
Social media has become a really big platform and it is a great avenue for you to promote your event and gain more coverage.
You want to use sites like Facebook, Instagram, Twitter, LinkedIn, and Snapchat since they are the ones that have the biggest subscriber base. You could also use other social media sites, but for the most part, you can concentrate on the ones that I’ve mentioned.
4. Get a Vendor That You Can Trust
One of the usual fears of an event planner is to have one of their vendors not being able to fulfill their promises. No matter what happens, the show must go on.
Therefore, in case your vendor doesn’t show, have a backup ready. You could also use the My Party Planner platform as it is a good resource for reliable vendors.
5. Create a Press Release
Create a suitable press release highlighting the upcoming event and then send it to some local media outlets. Using traditional promotional methods can still help in this day and age, especially if you’re going for the bigger media outlets.
When you’ve done the necessary preparations and you’ve sent invitations using the tips outlined in this article, you will surely attract more guests to attend your future marketing events.