08 May Top 3 Sports Brands
For quite some time, fitness brands, or more specifically, sportswear brands, have been thriving. People all over the world are embracing the idea by incorporating more fitness and sports into their everyday routines. This is an unsurprising trend, given that leading an active lifestyle has been shown to improve your health and life expectancy. Despite this, there is still a lot of room for growth for these fitness brands, since there are still many too many people who do not get enough exercise. To workout, you need the right equipment that can help you and make you feel as relaxed as possible through your ideally daily dose of sporting activity. It doesn’t matter if you have a normal office job, or if you are working on multi-level marketing software.
When you consider all of these factors, it’s no surprise that the global sports industry has expanded rapidly over the past few decades, raising more than $100 billion in total sales. But which of these sportswear brands is the most popular? There are two sportswear companies in particular that have dominated the industry for almost three decades. We will begin to list down the top three best sports brands below.
Adidas has come a long way from producing lightweight football boots with screw-on studs to making high-quality sportswear that everybody knows and enjoys today, from modest beginnings to being one of the world’s biggest and most valuable brands. In 1949, Adolf (Adi) Dassler, the company’s founder, set out on a quest to supply athletes with the highest quality facilities. His soccer shoes became a success because of their light weight, versatility, and grip from the cleats on the bottom; he even gave free pairs to Olympic athletes, resulting in massive brand recognition.
Is Nike the winged queen of conquest or a massive multinational sportswear conglomerate that has dominated the market? We’re referring to the latter in this case, although it wasn’t always known as Nike Inc. When Philip Knight, a former distance runner and Stanford University graduate, founded the company in 1962, it was known as Blue Ribbon Sports. Bill Bowerman sold sneakers for Onitsuka Tiger Co (now known as Asics) from the trunk of his car in 1965, alongside his former mentor. Bill Bowerman, wanting to do more than just import and sell shows for Tiger Co., created the first Nike Waffle Outsole by pouring rubber onto his wife’s waffle iron, resulting in a sole with more grip while becoming lighter and thus, Nike Inc was born.
Puma, the world’s third largest sportswear manufacturer, arose from a family rivalry between Adidas’ father (Adi Dassler) and his brother (Rudolph Dassler), who had worked together as shoemakers for 20 years. Due to the feud, both brothers broke up and started their own companies, with Adi Dassler founding Adidas and Rudolph Dassler founding Puma. Rudolph’s company took off when he signed successful contracts with professional athletes. By 1962, his goods had been exported to countries all over the world, and competitors competing in the Olympics and World Cup had used them. Despite this, Puma faced fierce competition in their market, and in the 1990s, they reorganised their management team. Puma’s goal was to become known around the world as a manufacturer of high-quality sports equipment that improves individual success.
Linford Christie wore artistic contact lenses with the white Puma cat on his pupil at a news conference at the 1996 Olympic Games in Atlanta, when Puma was seeing huge popularity with its boots and athletic clothing merchandise and was beginning to dominate other fields of sport. This is a landmark for creative marketing in the sporting industry and beyond. For more articles like this one, click here.